I recently spoke to a very successful cold-caller who last year had helped sell some multi-million $ projects. A genial, warm, quietly spoken man, he was probably the last person you might imagine to be a star cold-caller. So I asked him what he thought made him so successful and he replied:
I work with the prospects, not against them. I don't push too hard and I try and make it pleasant for them.
Seems to work!
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