Storytelling

Once upon a time....
..... Storytelling and selling consulting.





Like so may other areas of business life, storytelling is a key part of selling. Its also invaluable in selling consulting.

The client wants to buy your story "... you used to be xxx at yyy and, after zzz, you became..."
and the client also wants to hear your stories.

Sadly, the stories don't actually have to be true (ask any brand management expert) but its risky. As, if and when you get found out you not only lose this client for ever, but also anyone else she talks to about you.

Stories with a sad end are, however, a different matter! It doesn't hurt at all to tell prospective clients of where things went wrong - it actually adds to your credibility. Particularly if you now have the experience and expertise to prevent them having the same problem.